¿Por qué Hongdou cambió su marca registrada?
1.商标本身就有它的价值,改变是为了提高它的价值。 "
Trademarks are intangible assets of enterprises, and there is no very fixed judgment on the value of trademarks. The value of trademarks as assets in the investment or business process is the amount of capital contained in trademark assets. It refers to Its capital value, rather than its honor or subjective value, is often judged by the recognition and acceptance of the trademark, and is evaluated by the estimated value that the trademark can bring to the enterprise.
2 .Trademarks have a certain role, but changing trademarks can play a greater role.
Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for a fee .
Trademarks serve a certain purpose. P>
In a broad sense, trademarks are rewarded with trademark registrars, so that they can obtain recognition and economic benefits, thereby promoting the positive spirit of the world. A significant sign to promote inferior or different products or services. >
Trademarks are an important part of product and packaging decoration images. A well-designed, profound, novel and distinctive trademark can well decorate the product and beautify the packaging, making consumidores felices de comprarlo.